Data runs the world today. Therefore it is also important to decide one’s strategic choices based on data, especially when it comes to the youth, that have become more complex than ever.
How to attract and retain the youth through marketing or branding, has become an ever struggle for many brands. Include them in the process to ensure that your brand sends the right message.
Jahanzeeb is the Chief Strategic Officer and Co-founder of RELEVO. With this position he guides companies to achieve success in the fire within youth consulting. He does this by creating strategic frameworks that help develop the organization. Jahanzeeb has completed his Master's in Strategic Market Creation from Copenhagen Business School. He strongly believes that the future does not wait and that Generation Z has the capacity to create a brighter future. He sees RELEVO as a unique opportunity to carry the thinking of the younger generation (Generation Z) into the market. When not working in RELEVO, he enjoys being with friends and families, training taekwondo and working on side projects as the entrepreneur he is now.
As Chief Brand Officer, Antonio is responsible for changing the company's brand strategy to fit the company's target audience. He does this through various marketing initiatives and by leading RELEVO's communications. At the same time, he is responsible for creating creative content and giving talks to companies regarding the youth. All you need to know about him is that he believes that the youth, especially Generation Z has infinite potential.
Since 2012, Antonio has lived in Copenhagen (Denmark), where he has moved from Majorca (Spain). As a 15-year-old, he sought better opportunities for education as well as future. Subsequently, he has adapted to Danish culture, where he still has an international mindset. In his spare time, Antonio enjoys running, which he has consistently done for many years. He has participated in many different races and competitions. This can be anything from 5km races or international marathons (Copenhagen, Valencia, Hamburg and Boston.)
To know and understand your target group is essential for every company’s marketing strategy. RELEVO is a highly qualified and professional partner who knows their area of trends amongst the young people.
Through our co-operation with RELEVO we have been met with counselors who offers creative solutions in their respected area: The youth culture in which they are part of themselves and know the best.
All of the above is then combined in a dynamic and unformal setting.
With RELEVO. you get young, energetic experts who can give your business value-added insights about the generation they themselves are part of: Generation Z. RELEVO. has built innovative approaches to get direct sparring from the target group Gen Z themselves. At the same time they are comfortable and reliable in their consulting process.
Who else but Gen Z can truly convey Gen Z challenges and potentials? As a hybrid design agency, we work in depth with strategic design in the next wave of technological challenges. That is why it was meaningful to invite RELEVO. for us to understand how we best involve and develop products up to and including Gen Z.
Understanding the today’s youth, is vital in our mission in developing and supporting student startups with their businesses. Through a very insightful session with Relevo, we were able to understand and generate new initiatives and ideas on how to do just this.